As you step on the island, its many beauties, clear sea, kilometres long beaches along the pinewood and places for peace and fun will be yours. Supetar is economic, cultural and tourist center of the island of Brac. The Municipality of Supetar includes the town Supetar and three places Splitska, Skrip and Mirca. Good connections of Supetar with the world, the beautiful nature and rich tourist offer are the reason why this typical Mediterranean town as one of the most important tourist destinations on the Adriatic, is the place of many events and the place for comfortable and substantial vacation.

Today tourism is the main economic line in Supetar.
Besides the tourism the traditional fishing and maritime affairs are part of tradition of its inhabitants with cattle breeding and agriculture having great significance. The surroundings of Supetar is famous for the production of olive oil, wine, figs, mandarines, kiwi and other fruit. The sheep breeding and production of cheese are famous. Good and various pastures / various Mediterranean plants and perfumed herbs, sea and mountain air, are he reason why the kiddy and lambs are of such a good quality and present the superb delicate bit at every rich banquet.

Petar Simunovic, who knows Supetar and the island very well, says about this: "During summer months everything becomes lively on Supetar riva: gathering of people, costumes and languages gives special charm and extremely Mediterranean feature to the town. In its narrow streets in which you can trade and rest, sounds and shadows scribble picturesque scenes. Street galleries, wine-cellars, pubs during the day, at the edges of swimming pools, cheerful chats at narrow streets and gardens make long in the night real domestic atmosphere.".

Great Croatian poet Tin Ujevic often so journed in Supetar which was often reflected in his works: "When I disembarked in Supetar I saw again that domestic sweetly look of human housing... Supetar is really the place for ideal holiday..."